{"product_id":"development-of-scientific-marketing-in-the-twentieth-century","title":"Development of Scientific Marketing in the Twentieth Century","description":"\u003cp\u003eThe global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44521683288302,"sku":"9781848935594","price":244.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781848935594.jpg?v=1702057066","url":"https:\/\/bookland.com.au\/products\/development-of-scientific-marketing-in-the-twentieth-century","provider":"Book Land AU","version":"1.0","type":"link"}