{"product_id":"design-currency","title":"Design Currency","description":"\u003cp\u003eThe world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees.\u003cbr\u003e\n\u003cbr\u003e\nFor a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client’s needs. This book shows you how to do exactly that.\u003cbr\u003e\n\u003cbr\u003e\nIn Design Currency, you will learn how to:\u003cbr\u003e\n\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLeverage traditional design skills in new ways\u003c\/li\u003e\n \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eMeasure the value that your design work brings to a project\u003c\/li\u003e\n \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eArticulate that value so that you can position yourself as a partner in the development process\u003c\/li\u003e\n \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eCharge what you’re worth and prevent your job from getting crowd-sourced or out-sourced\u003c\/li\u003e\n \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eGenerate business value by better identifying audience needs\u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003e\n\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286815461614,"sku":"9780133052817","price":37.94,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/design-currency","provider":"Book Land AU","version":"1.0","type":"link"}