{"product_id":"demand-driven-business-strategy-paperback-softback","title":"Demand-Driven Business Strategy - Paperback \/ softback","description":"\u003cp\u003e• Fills a gap in the market and provides essential reading for a broad range of advanced undergraduate and postgraduate programmes, including Strategic Management, Business Innovation, Consumer Behaviour Digital Transformation and Entrepreneurship.• Provides theoretical and practical insight into how organisations transform into demand-driven businesses by implementing digital technologies such AI, machine learning, and big data.• Concepts are illustrated by global case studies from well-known brands, including Amazon, Google, Uber, Volvo and Picnic, coupled with reflective questions to encourage analysis.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44576384123118,"sku":"9781032127668","price":82.44,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/demand-driven-business-strategy-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}