{"product_id":"definitive-guide-to-entertainment-marketing-the","title":"Definitive Guide to Entertainment Marketing, The","description":"\u003cp\u003eOver the past decade, the entertainment industry has exploded in size: it's now nearing a trillion dollars worldwide. That's five times as large as it was when the best-selling first edition of this book (then called \u003ci\u003eThe Entertainment Marketing Revolution\u003c\/i\u003e) was published. Everything's changed since then: new platforms, new media, new tools, new global markets -- \u003ci\u003eeverything\u003c\/i\u003e. Now, Al Lieberman and Patricia Esgate have completely revised their classic guide to reflect all these changes, and help entertainment marketers prepare for the even more massive changes that are on the way.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Definitive Guide to Entertainment Marketing\u003c\/i\u003e surveys every major entertainment marketing platform: film, cable, broadcast, sports, publishing, social communities, electronic gaming, travel\/tourism, location-based and experiential entertainment, and more. Reflecting decades of intimate experience as practitioners, Lieberman and Esgate: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplore challenges and opportunities associated with new technologies such as smartphones and tablets \u003c\/li\u003e\n \u003cli\u003eExplain the implications of globalisation in entertainment \u003c\/li\u003e\n \u003cli\u003eDemonstrate new integrated marketing approaches that build synergies across advertising, promotion, PR, and social media \u003c\/li\u003e\n \u003cli\u003ePreview emerging challenges that practitioners can't afford to ignore. \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003eThis engaging, conversational primer will be valuable to anyone interested in the entertainment business -- and indispensable for anyone seeking to enter the industry as a marketing or PR professional.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286693761262,"sku":"9780133092301","price":48.41,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/definitive-guide-to-entertainment-marketing-the","provider":"Book Land AU","version":"1.0","type":"link"}