{"product_id":"darwins-medicine-hardback","title":"Darwin's Medicine - Hardback","description":"\u003cp\u003e\u003cem\u003eDarwin’s Medicine\u003c\/em\u003e is the sequel to Brian D. Smith’s influential and critically acclaimed\u003cem\u003e Future of Pharma\u003c\/em\u003e (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, \u003cem\u003eDarwin’s Medicine\u003c\/em\u003e goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice. \u003c\/p\u003e\u003cp\u003eThrough the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe mechanisms of evolution in this exceptional industry;\u003c\/li\u003e \u003cli\u003eThe six great technological and social shifts that are shaping its landscape;\u003c\/li\u003e \u003cli\u003eThe emergence of 26 distinct, new business models; and\u003c\/li\u003e \u003cli\u003eThe lessons that enable firms to direct and accelerate their own evolution.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThese insights map out the industry’s complex, changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market. \u003c\/p\u003e\u003cp\u003eThe book is essential reading for anyone working in or studying the pharmaceutical, medical technology and related sectors. It provides a unique and novel way of making sense of the transformation we can see going on around us and a practical, focused approach to managing a firm’s evolutionary trajectory.\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45547096604910,"sku":"9781472420718","price":227.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781472420718.jpg?v=1720244105","url":"https:\/\/bookland.com.au\/products\/darwins-medicine-hardback","provider":"Book Land AU","version":"1.0","type":"link"}