{"product_id":"cutting-edge-marketing-analytics","title":"Cutting Edge Marketing Analytics","description":"Master practical strategic marketing analysis through real-life case studies and hands-on examples. In \u003cstrong\u003e\u003cem\u003eCutting Edge Marketing Analytics\u003c\/em\u003e\u003c\/strong\u003e, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. \u003cbr\u003e \u003cbr\u003e For each marketing problem, the authors help you: \u003cul\u003e  \u003cli\u003eIdentify the right data and analytics techniques \u003c\/li\u003e  \u003cli\u003eConduct the analysis and obtain insights from it \u003c\/li\u003e  \u003cli\u003eOutline what-if scenarios and define optimal solutions \u003c\/li\u003e  \u003cli\u003eConnect your insights to strategic decision-making \u003c\/li\u003e \u003c\/ul\u003e Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: \u003cul\u003e  \u003cli\u003eThe real value of marketing analytics \u003c\/li\u003e  \u003cli\u003eHow to integrate quantitative analysis with managerial sensibility \u003c\/li\u003e  \u003cli\u003eHow to apply linear regression, logistic regression, cluster analysis, and Anova models \u003c\/li\u003e  \u003cli\u003eThe crucial role of careful experimental design \u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286720827630,"sku":"9780133552522","price":88.13,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/cutting-edge-marketing-analytics","provider":"Book Land AU","version":"1.0","type":"link"}