{"product_id":"customer-relationship-management-hardback","title":"Customer Relationship Management - Hardback","description":"\u003cp\u003e\u003cstrong\u003eCustomer Relationship Management\u003c\/strong\u003e presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.\u003cbr\u003e\u003cbr\u003eThe book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of companies, including Orange, Brittania, Homebase, Canada Life, Sun Microsystems, Natwest, Sears, Roebuck \u0026amp; Co., Nortel Networks and Siemens. The book concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomer Relationship Management\u003c\/strong\u003e is a vital instrument for anyone who needs to know how to develop and measure effective CRM within an organization. It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45546517823726,"sku":"9780750656771","price":99.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780750656771.jpg?v=1720235314","url":"https:\/\/bookland.com.au\/products\/customer-relationship-management-hardback","provider":"Book Land AU","version":"1.0","type":"link"}