{"product_id":"crm-handbook-the","title":"CRM Handbook, The","description":"\u003cp\u003eTo compete in today's competitive marketplace, customer focus is no longer simply nice to have—it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe various roles CRM plays in business, and why it's more important than ever \u003c\/li\u003e\n \u003cli\u003eThe range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond \u003c\/li\u003e\n \u003cli\u003eThe context of some of the popular CRM buzzwords \u003c\/li\u003e\n \u003cli\u003eThe differences between CRM and business intelligence, and why they're symbiotic \u003c\/li\u003e\n \u003cli\u003eWhy the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic \u003c\/li\u003e\n \u003cli\u003eCase studies of visionary companies who've done CRM the right way \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e“\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286776172782,"sku":"9780321629999","price":61.51,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/crm-handbook-the","provider":"Book Land AU","version":"1.0","type":"link"}