{"product_id":"creative-disruption","title":"Creative Disruption","description":"\u003cp\u003eThere’s been a change in the rules. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eDigital technologies are having a profound effect on business and industry. They’ve ripped up traditional business models and have created both opportunities and challenges for businesses in the 21\u003csup\u003est\u003c\/sup\u003e century.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eWhat are you going to do? How will you ensure your business not only survives, but thrives on the digital revolution?\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eCreative Disruption\u003c\/i\u003e, Simon Waldman shows you how new businesses and new entrepreneurs have emerged, and how they’ve capitalised on the new physics of business. Looking at businesses that have faced these challenges, such as \u003ci\u003eEncyclopaedia Britannica, \u003c\/i\u003eKodak,  IBM, HMV and  the turn around of Apple, he explains why you need to have a strategy and how to make sure you have a sustained process of re-invention. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis change isn’t going to be quick and it isn’t going to be easy. But if you want your company to survive, you have no alternative. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eWhat is creative disruption? What does it mean for the business world? How is the digital world going to change what you do? \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIn this accessible and highly engaging book, Simon Waldman gives you the stories of what’s worked, and tells the tales of those things that failed. Explaining why this big problem needs big solutions, he’ll show you what your company needs to do, to survive: \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e  \u003cli\u003eTransform your core business \u003c\/li\u003e  \u003cli\u003eFind big adjacencies \u003c\/li\u003e  \u003cli\u003eInnovate at the edges \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDefining the problem is helpful, but, solving it is what counts. \u003ci\u003eCreative Disruption \u003c\/i\u003ewill help you do just that. \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286678786286,"sku":"9780273725732","price":31.39,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/creative-disruption","provider":"Book Land AU","version":"1.0","type":"link"}