{"product_id":"creative-direction-in-a-digital-world","title":"Creative Direction in a Digital World","description":"\u003cp\u003eCreative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.\u003cbr\u003e\u003cbr\u003eReaders will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eDivided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eLearn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eDevelop the skills needed to communicate your ideas to a skeptical client. \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eLearn how to more effectively manage your creative team.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eAnd most importantly craft digital experiences that get results.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45541538136302,"sku":"9781138847514","price":79.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138847514.jpg?v=1720111716","url":"https:\/\/bookland.com.au\/products\/creative-direction-in-a-digital-world","provider":"Book Land AU","version":"1.0","type":"link"}