{"product_id":"creating-value-with-data-analytics-in-marketing-hardback","title":"Creating Value with Data Analytics in Marketing - Hardback","description":"\u003cp\u003eThe key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text;Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations;Enables readers to move from \"big data\" to \"big solutions\" by demonstrating how to integrate data analytics into specific goals and processes for implementation;Highly successful and well regarded both for students and practitioners\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44576381239534,"sku":"9780367819781","price":277.1,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/creating-value-with-data-analytics-in-marketing-hardback","provider":"Book Land AU","version":"1.0","type":"link"}