{"product_id":"corporate-brand-design-paperback-softback","title":"Corporate Brand Design - Paperback \/ softback","description":"\u003cp\u003e\u003cem\u003eCorporate Brand Design\u003c\/em\u003e offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.\u003c\/p\u003e\u003cp\u003eThe book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs.\u003c\/p\u003e\u003cp\u003eBy combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45600984465646,"sku":"9780367515027","price":67.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780367515027.jpg?v=1721482117","url":"https:\/\/bookland.com.au\/products\/corporate-brand-design-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}