{"product_id":"content-strategy-toolkit-the","title":"Content Strategy Toolkit, The","description":"\u003cp\u003eThis go-to guide is ideal for Web design, user experience, business students and any other students tasked with developing clear and consistent content in any medium. It provides guidelines for developing and implementing a content strategy, and an abundance of examples along with concrete suggestions and action plans for implementing these strategies. \u003c\/p\u003e \u003cp\u003eIn the end, students will be able to:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eTell a cohesive story, which translates into conversions\u003c\/li\u003e  \u003cli\u003eStop wasting time and money re-writing the same or similar content over and over \u003c\/li\u003e  \u003cli\u003eGive customers one clear message that's consistent in all mediums\u003c\/li\u003e  \u003cli\u003eDetermine whether their content is boosting their brand and the bottom line\u003c\/li\u003e  \u003cli\u003eDevelop guidelines that let them say no to unnecessary content that's not on-brand\u003c\/li\u003e  \u003cli\u003eKeep content up-to-date by improving organisation and making the task less time-consuming\u003c\/li\u003e \u003c\/ul\u003e \u003ch3\u003eSamples\u003c\/h3\u003ePreview sample pages from the \u003ca href=\"https:\/\/www.pearson.com\/en-au\/media\/a4wfh0ju\/9780134105109.pdf\" target=\"_blank\"\u003e\u003ci\u003eContent Strategy Toolkit \u0026gt;\u003c\/i\u003e\u003c\/a\u003e.","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":45998722285806,"sku":"9780134105109","price":47.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/0134105109.jpg?v=1733540003","url":"https:\/\/bookland.com.au\/products\/content-strategy-toolkit-the","provider":"Book Land AU","version":"1.0","type":"link"}