{"product_id":"content-strategy-for-the-web","title":"Content Strategy for the Web","description":"When it was first published in 2009, \u003cem\u003e\u003cstrong\u003eContent Strategy for the Web\u003c\/strong\u003e\u003c\/em\u003e was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset. \u003cp\u003e \u003c\/p\u003e \u003ch3\u003eSamples\u003c\/h3\u003e \u003cp\u003e\u003ca href=\"https:\/\/www.pearson.com\/en-au\/media\/1dkfpxnl\/9780321808301.pdf\" target=\"_blank\"\u003ePreview sample pages from \u003cem\u003eContent Strategy for the Web\u003c\/em\u003e \u0026gt;\u003c\/a\u003e\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":45998619132142,"sku":"9780321808301","price":42.74,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/A100060975726_Lrg.jpg?v=1733537478","url":"https:\/\/bookland.com.au\/products\/content-strategy-for-the-web","provider":"Book Land AU","version":"1.0","type":"link"}