{"product_id":"contemporary-selling-hardback","title":"Contemporary Selling - Hardback","description":"\u003cp\u003eContemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers.\u003c\/p\u003e\u003cp\u003eJohnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. Pedagogical features include:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eupdated mini cases to engage students and reinforce learning objectives;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eEthical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eRole Play exercises that enable students to learn by doing; and\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eupdated discussion queries to drive classroom discussion and help students connect important concepts.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis fully updated new edition is an invaluable resource for students of personal selling at both undergraduate and postgraduate levels.\u003c\/p\u003e\u003cp\u003eSupplementary resources include an instructor’s manual, PowerPoint slides, and other tools to provide additional support for students and instructors.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45600983187694,"sku":"9780367859527","price":580.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780367859527.jpg?v=1721482108","url":"https:\/\/bookland.com.au\/products\/contemporary-selling-hardback","provider":"Book Land AU","version":"1.0","type":"link"}