{"product_id":"consumer-behavior-buying-having-and-being-global-edition-mylab-marketing-with-pearson-etext","title":"Consumer Behavior: Buying, Having, and Being, Global Edition MyLab Marketing with Pearson eText","description":"\u003cp\u003ePearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. \u003cbr\u003e \u003cbr\u003e Please note: The duration of access to a MyLab is set by your instructor for your specific unit of study. To access the MyLab you need a Course ID from your instructor. \u003cbr\u003e \u003c\/p\u003e For consumer behaviour courses. \u003cbr\u003e \u003cbr\u003e A #1 best-selling text for consumer behaviour courses, Solomon’s \u003cstrong\u003e\u003cem\u003eConsumer Behavior: Buying, Having, and Being\u003c\/em\u003e\u003c\/strong\u003e covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour.","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287129247982,"sku":"9781292318226","price":65.48,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/consumer-behavior-buying-having-and-being-global-edition-mylab-marketing-with-pearson-etext","provider":"Book Land AU","version":"1.0","type":"link"}