{"product_id":"complete-guide-to-b2b-marketing-the","title":"Complete Guide to B2B Marketing, The","description":"\u003cp\u003eTo succeed at B2B marketing today, you must excel across \u003ci\u003eall\u003c\/i\u003e areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence \u003ci\u003epossible\u003c\/i\u003e. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence \u003ci\u003ereal\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIn \u003cb\u003e\u003ci\u003eThe Complete Guide to B2B Marketing,\u003c\/i\u003e\u003c\/b\u003e King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalisation, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \n Systematically assess your context and customer, via personas, profiles, and other powerful techniques  \u003c\/li\u003e\n \u003cli\u003e \n Choose among today's panoply of marketing options, tools, and techniques  \u003c\/li\u003e\n \u003cli\u003e \n Build a more agile B2B marketing organisation, and link its goals more tightly to strategy  \u003c\/li\u003e\n \u003cli\u003e \n More accurately estimate marketing spend and ROI  \u003c\/li\u003e\n \u003cli\u003e \n Systematically optimise demand generation and many other key functions  \u003c\/li\u003e\n \u003cli\u003e \n Leverage higher-value approaches to web\/mobile, SEO, and customer community-building  \u003c\/li\u003e\n \u003cli\u003e \n Gain more value from corporate standards and your creative services vendors  \u003c\/li\u003e\n \u003cli\u003e \n Discover what worked and what didn't, and use this knowledge to improve more quickly  \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003eKing provides comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286518550766,"sku":"9780134084640","price":43.61,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/complete-guide-to-b2b-marketing-the","provider":"Book Land AU","version":"1.0","type":"link"}