{"product_id":"competing-for-customers","title":"Competing for Customers","description":"\u003cp\u003eFocused investments in customer success offer large demonstrable returns. Everyone talks about customer focus these days, but achieving it requires you to go far beyond “customer advocacy”: you must bring your customer’s perspective into every aspect of your business strategy, with a relentless focus on helping customers achieve measurable business outcomes. This doesn’t just happen. It requires a comprehensive, tested blueprint. \u003cb\u003e\u003ci\u003eCompeting for Customers\u003c\/i\u003e\u003c\/b\u003e gives you that blueprint. World-renowned customer success expert Amir Hartman and Oracle Chief Customer Officer Jeb Dasteel show how to integrate all facets of customer-centricity, making them all work together from lead to revenue to retention.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eUsing new examples from great companies like Oracle, Cisco, FedEx, P\u0026amp;G, and Deutsche Bank, they identify a foundation of unifying principles and tactics that \u003ci\u003ework\u003c\/i\u003e. Next, they guide you through every step of planning and execution, supporting you with clear tools and templates based in real organisational practice. The best way to reap long-term profits is to embed your customers’ success throughout your own corporate DNA. That’s what the world’s best companies do. \u003cb\u003e\u003ci\u003eCompeting for Customers\u003c\/i\u003e\u003c\/b\u003e doesn’t just teach the lessons they’ve learned: it helps you apply those lessons right where you are, right now.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286828470510,"sku":"9780134172941","price":48.85,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/competing-for-customers","provider":"Book Land AU","version":"1.0","type":"link"}