{"product_id":"communication-principles-for-a-lifetime-global-edition","title":"Communication: Principles for a Lifetime, Global Edition","description":"\u003cp\u003e\u003cem\u003eFor courses in Introduction to Communication\u003c\/em\u003e\u003cbr\u003e\n\u003cbr\u003e\n\u003cstrong\u003e\u003cem\u003eCommunication: Principles for a Lifetime\u003c\/em\u003e\u003c\/strong\u003e was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theories and skills without overwhelming learners. The \u003cstrong\u003e8th Edition\u003c\/strong\u003e offers new Critical\/Cultural Perspectives features that examine contemporary issues in communication and refreshed chapter-ending study guides that better reinforce the authors' five-principles approach.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eA clear framework fosters understanding of key concepts\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eTo help students understand and remember the essential concepts of the course, \u003cem\u003eCommunication: Principles for a Lifetime\u003c\/em\u003e is organised around five fundamental communication principles:\u003c\/p\u003e \u003col reversed\u003e\n \u003cli\u003eBe aware of your communication with yourself and others\u003c\/li\u003e\n \u003cli\u003eEffectively use and interpret verbal messages\u003c\/li\u003e\n \u003cli\u003eEffectively use and interpret nonverbal messages\u003c\/li\u003e\n \u003cli\u003eListen and respond thoughtfully to others\u003c\/li\u003e\n \u003cli\u003eAppropriately adapt messages to others\u003c\/li\u003e\n \n\u003c\/ol\u003e \u003cp\u003eThese principles are introduced early in the text, and are referred to throughout the later chapters as students learn about interpersonal relationships, group and team discussions, and public presentations. This principles-centred framework helps students see the 'big picture,' and understand the importance of communication, in the classroom and beyond.\u003c\/p\u003e  \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eCritical\/Cultural Perspectives \u0026amp; Communication features\u003c\/strong\u003e in each chapter explore various topics from a critical\/cultural communication perspective, focusing on messages about power, resistance, suppression, and marginalisation.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eDiversity \u0026amp; Communication features\u003c\/strong\u003e complement and expand discussions of new applications of research about diversity throughout the text.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eEthics \u0026amp; Communication features\u003c\/strong\u003e reinforce the importance of being an ethical communicator and may spark enriching discussions.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eSocial Media \u0026amp; Communication features\u003c\/strong\u003e explore ways to effectively use social media as an important communication tool.\u003c\/li\u003e\n \u003cli\u003eThe \u003cstrong\u003echapter-ending study guides\u003c\/strong\u003e have been reworked to better reinforce how chapter content connects to the five fundamental communication principles that form the backbone of the text. \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003ePrinciple Points\u003c\/strong\u003e \u003cstrong\u003enarrative summaries\u003c\/strong\u003e help students review the important points of the chapter.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003ePrinciple Terms\u003c\/strong\u003e \u003cstrong\u003elists\u003c\/strong\u003e collect the key terminology of the chapter.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003ePrinciple Skills\u003c\/strong\u003e \u003cstrong\u003equestions and collaborative learning activities\u003c\/strong\u003e guide students to think critically about how they can apply chapter concepts to their lives and relationships.\u003c\/li\u003e\n \u003c\/ul\u003e\n\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eThe latest research findings\u003c\/strong\u003e about the principles and skills of human communication have been incorporated throughout each chapter.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eFresh, contemporary examples, photos, and illustrations\u003c\/strong\u003e enhance key themes and help students relate course content to their own lives.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eTwo fresh student speeches\u003c\/strong\u003e in Appendix B model the best practices in public speaking.\u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases\u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study\u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eeBooks\u003c\/strong\u003e do not have an expiry date. You will continue to access your ebook whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286631370990,"sku":"9781292352022","price":69.8,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/communication-principles-for-a-lifetime-global-edition","provider":"Book Land AU","version":"1.0","type":"link"}