{"product_id":"communicating-strategy","title":"Communicating Strategy","description":"\u003cp\u003eIf you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' \u003cbr\u003ePhil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. \u003cbr\u003eWith guidance on how to create change champions, the book is vital reading for senior managers globally.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45588735492334,"sku":"9781138469891","price":302.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138469891.jpg?v=1721212553","url":"https:\/\/bookland.com.au\/products\/communicating-strategy","provider":"Book Land AU","version":"1.0","type":"link"}