{"product_id":"commercialization-secrets-for-scientists-and-engineers-hardback","title":"Commercialization Secrets for Scientists and Engineers - Hardback","description":"\u003cp\u003eCommercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are \"disruptive technologies\" with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices. Additionally, it will help readers bring their disruptive technologies to profitability.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45599954600174,"sku":"9781138407411","price":311.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138407411.jpg?v=1721460705","url":"https:\/\/bookland.com.au\/products\/commercialization-secrets-for-scientists-and-engineers-hardback","provider":"Book Land AU","version":"1.0","type":"link"}