{"product_id":"commercial-advertising-hardback","title":"Commercial Advertising - Hardback","description":"\u003cp\u003eThe Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.\u003c\/p\u003e\u003cp\u003eThe business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. \u003ci\u003eCommercial Advertising\u003c\/i\u003e examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.\u003c\/p\u003e\u003cp\u003eFirst published in 1919.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45563887714542,"sku":"9780415817950","price":227.2,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/commercial-advertising-hardback","provider":"Book Land AU","version":"1.0","type":"link"}