{"product_id":"children-as-consumers-paperback-softback","title":"Children as Consumers - Paperback \/ softback","description":"\u003cp\u003eThe children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. \u003cem\u003eChildren as Consumers\u003c\/em\u003e traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:\u003cbr\u003e * the kinds of things young people consume\u003cbr\u003e * how they use their money\u003cbr\u003e * how they respond to different types of advertising\u003cbr\u003e * whether they need to be protected through special legislation and regulation\u003cbr\u003e * market research techniques that work well with young people.\u003cbr\u003e\u003cem\u003eChildren as Consumers\u003c\/em\u003e will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45547595792622,"sku":"9780415185356","price":74.39,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415185356.jpg?v=1720251165","url":"https:\/\/bookland.com.au\/products\/children-as-consumers-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}