{"product_id":"changing-planes","title":"Changing Planes","description":"\u003cp\u003ePublished in 1998. The airline Industry has always been dynamic, innovative and challenging. While the dynamism has in the past tended to arise on the production side, a torrent of change on the commercial side is being unleashed by regularity liberalization. The magnitude and rate of change are also greater than anything previously encountered in the industry.\u003c\/p\u003e\u003cp\u003eThis work is concerned with two distinct yet related transitions. The first is general, potentially affecting the strategic management of all types of company-notably, but not exclusively, in North America, Europe, Latin America, and parts of Asia. It is a transition to a new paradigm of strategic management in the growing number of airlines which participate in liberalized and increasingly competitive markets. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45588520239342,"sku":"9781138615823","price":201.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138615823_baf2be10-e5cd-4755-9957-7b27b9e26761.jpg?v=1721208933","url":"https:\/\/bookland.com.au\/products\/changing-planes","provider":"Book Land AU","version":"1.0","type":"link"}