{"product_id":"celebrity-fashion-marketing-paperback-softback","title":"Celebrity Fashion Marketing - Paperback \/ softback","description":"\u003cp\u003e• Develops the concept of the Celebrity as a Human Fashion Brand, which offers a fresh perspective in the Fashion Marketing field.• Includes a broad range of well-known case studies in every chapter, coupled with reflective questions, which can be used for in-class exercises.• Ideal recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44576296993006,"sku":"9781032007359","price":67.99,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/celebrity-fashion-marketing-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}