{"product_id":"cases-in-advertising-management","title":"Cases in Advertising Management","description":"\u003cp\u003e\"Cases in Advertising Management\" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44521257042158,"sku":"9780765622617","price":99.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780765622617_c5517a48-1aa9-4df6-8c56-9b0c124c5bbd.jpg?v=1704785758","url":"https:\/\/bookland.com.au\/products\/cases-in-advertising-management","provider":"Book Land AU","version":"1.0","type":"link"}