{"product_id":"case-studies-in-the-wine-industry-a-volume-in-the-consumer-science-and-strategic-marketing-series","title":"Case Studies in the Wine Industry: A Volume in the Consumer Science and Strategic Marketing Series","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eCase Studies in the Wine Industry\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eaims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThere is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBridges the gap between scholars and practitioners in understanding consumers of wine\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAllows scientists and professionals to make the most of R\u0026amp;D outcomes\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAdvances consumer science research to address business problems in the wine industry\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elsevier","offers":[{"title":"Default Title","offer_id":44106172629230,"sku":"9780081009444","price":204.24,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9780081009444.jpg?v=1680098831","url":"https:\/\/bookland.com.au\/products\/case-studies-in-the-wine-industry-a-volume-in-the-consumer-science-and-strategic-marketing-series","provider":"Book Land AU","version":"1.0","type":"link"}