{"product_id":"buyer-behaviour-implications-for-marketing","title":"Buyer Behaviour: Implications for marketing","description":"Why do buyers make the decisions they do, and how can marketers influence these decisions? \u003cp\u003e\u003ci\u003eBuyer Behaviour: Implications for Marketing\u003c\/i\u003e introduces the fundamentals of buyer\/consumer behaviour and their relationship to marketing. The text explores the influences of group, social, family, life cycle and individual psychological aspects on consumer decisions – and the resulting implications for marketers. \u003c\/p\u003e \u003cp\u003eWhile this text covers the standard areas applied to both consumer and buyer behaviour, it differs from most text by including more material and exclusive research in the areas where the buyer and the user are separate, for example in ‘business to business’ selling. \u003c\/p\u003e  Preview \u003ca href=\"https:\/\/pearson.com.au\/media\/2450046\/9780733981159.pdf\"\u003esample pages from \u003cem\u003eBuyer Behaviour\u003c\/em\u003e\u003c\/a\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287840116974,"sku":"9780733981159","price":81.15,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/buyer-behaviour-implications-for-marketing","provider":"Book Land AU","version":"1.0","type":"link"}