{"product_id":"business-travel-and-tourism-paperback-softback","title":"Business Travel and Tourism - Paperback \/ softback","description":"Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective\u003cbr\u003e With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including\u003cbr\u003e* The global business tourism marke* The design of business tourism facilitie* The role of the destination in business travel and touris* The social, economic, and environmental impacts of business touris* The ethical dimension of business touris* The marketing of business tourism product* The impact of new technologies on the business tourism marke* How to organise successful conferences, exhibitions, and incentive travel package\u003cbr\u003eCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK\u003cbr travel and tourism is the first text to offer a comprehensive overview of growing but neglected area business tourism. with use wide range up-to-date case studies major practical exercises help students broaden deepen their understanding this it an invaluable for all on courses at degree btec level or those taking options in leisure hospitality management geography.\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44569908642030,"sku":"9780750643924","price":89.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780750643924.jpg?v=1704123693","url":"https:\/\/bookland.com.au\/products\/business-travel-and-tourism-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}