{"product_id":"business-to-business-marketing-management-paperback-softback","title":"Business to Business Marketing Management - Paperback \/ softback","description":"\u003cp\u003e• Unlike the competing texts, this takes a truly global perspective, full of real-life case studies from a broad range of regions and organizations, which bring the in-depth theory to life • The new edition features new and updated case studies, new coverage of non-profit and government marketing, online marketing, ethics and corporate social responsibility • The text itself is structured around pedagogy designed to facilitate learning, including chapter review questions, case studies with follow-up questions, and a rich collection of diagrams and figures • Supplemented by extensive online resources\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44576373735662,"sku":"9780367757946","price":98.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780367757946.jpg?v=1704440945","url":"https:\/\/bookland.com.au\/products\/business-to-business-marketing-management-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}