{"product_id":"business-the-key-concepts","title":"Business: The Key Concepts","description":"\u003cp\u003eHere is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.Business: The Key Concepts:* is detailed yet approachabl* considers new developments in business, notably eBusiness and contemporary business ethic* covers established subjects, taking an international and strategic perspective that balances theory and practic* suggests specific further reading for many concepts and also includes an extensive bibliography.Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Conceptsis the perfect companion.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44519534592238,"sku":"9780415253239","price":196.35,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415253239_c77f33d2-cbca-4848-9328-4c7f3b99a09c.jpg?v=1704782692","url":"https:\/\/bookland.com.au\/products\/business-the-key-concepts","provider":"Book Land AU","version":"1.0","type":"link"}