{"product_id":"business-policy-and-strategy-hardback","title":"Business Policy and Strategy - Hardback","description":"\u003cp\u003eIn today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial.\u003cbr\u003e\u003cbr\u003eBy analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives. \u003cbr\u003e\u003cbr\u003eExpertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment. \u003cbr\u003e\u003cbr\u003eFeatures\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45548068700398,"sku":"9780849383243","price":164.9,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/business-policy-and-strategy-hardback","provider":"Book Land AU","version":"1.0","type":"link"}