{"product_id":"business-communication-developing-leaders-for-a-networked-world-ise","title":"Business Communication: Developing Leaders for a Networked World ISE","description":"In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eNew bonus content in McGraw Hill Connect® includes:\u003cbr\u003eBonus: Crisis Communications and Public Relations Messages\u003cbr\u003eBonus: Using AI with Purpose and the Human Touch\u003cbr\u003eBonus Appendix: Creating Proposals and Business Plans\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e","brand":"McGrawHill","offers":[{"title":"Default Title","offer_id":46693345558766,"sku":"9781266158216","price":139.64,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781266158216_a8e0cb6f-8144-4973-ae29-a1ba6abbb2f6.jpg?v=1759305431","url":"https:\/\/bookland.com.au\/products\/business-communication-developing-leaders-for-a-networked-world-ise","provider":"Book Land AU","version":"1.0","type":"link"}