{"product_id":"brick-mortar-shopping-in-the-21st-century-hardback","title":"Brick \u0026 Mortar Shopping in the 21st Century - Hardback","description":"\u003cp\u003eThis book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?\u003c\/p\u003e\u003cp\u003eThis volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a 21st Century perspective. Topics include:\u003c\/p\u003e\u003cul\u003e \u003cli\u003eexperiential retail\u003c\/li\u003e \u003cli\u003emood and cognition effects during shopping\u003c\/li\u003e \u003cli\u003enew findings relevant to retail strategy\u003c\/li\u003e \u003cli\u003emethodological innovations for studying shopping\u003c\/li\u003e \u003cli\u003esocial identity variables that impact shopping \u003c\/li\u003e \u003cli\u003ethird party influences on shopping decisions\u003c\/li\u003e \u003cli\u003esynergies between brick and mortar retailers and their electronic counterparts.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45583273328878,"sku":"9780805863949","price":227.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780805863949.jpg?v=1721096909","url":"https:\/\/bookland.com.au\/products\/brick-mortar-shopping-in-the-21st-century-hardback","provider":"Book Land AU","version":"1.0","type":"link"}