{"product_id":"branding-diversity-hardback","title":"Branding Diversity - Hardback","description":"\u003cp\u003e\u003cem\u003eBranding Diversity\u003c\/em\u003e considers how brands both reflect and affect contemporary discussions of cultural diversity. \u003c\/p\u003e\u003cp\u003eAdvancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, \u003cem\u003eVogue\u003c\/em\u003e and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. \u003c\/p\u003e\u003cp\u003eThis book will be of interest to scholars in advertising studies, marketing communications and media studies.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45600126271726,"sku":"9780367145446","price":84.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780367145446.jpg?v=1721463876","url":"https:\/\/bookland.com.au\/products\/branding-diversity-hardback","provider":"Book Land AU","version":"1.0","type":"link"}