{"product_id":"brand-gap-revised-edition-the","title":"Brand Gap, Revised Edition, The","description":"\u003cb\u003e\u003ci\u003eThe Brand Gap\u003c\/i\u003e\u003c\/b\u003e presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: \u003cul\u003e \u003cli\u003ethe new definition of brand \u003c\/li\u003e\n \u003cli\u003ethe five essential disciplines of brand-building \u003c\/li\u003e\n \u003cli\u003ehow branding is changing the dynamics of competition \u003c\/li\u003e\n \u003cli\u003ethe three most powerful questions to ask about any brand \u003c\/li\u003e\n \u003cli\u003ewhy collaboration is the key to brand-building \u003c\/li\u003e\n \u003cli\u003ehow design determines a customer's experience \u003c\/li\u003e\n \u003cli\u003ehow to test brand concepts quickly and cheaply \u003c\/li\u003e\n \u003cli\u003ethe importance of managing brands from the inside \u003c\/li\u003e\n \u003cli\u003e220-word brand glossary\u003c\/li\u003e\n \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286534017262,"sku":"9780321648822","price":35.75,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/brand-gap-revised-edition-the","provider":"Book Land AU","version":"1.0","type":"link"}