{"product_id":"brain-based-enterprises-hardback","title":"Brain Based Enterprises - Hardback","description":"\u003cp\u003e\u003cem\u003eBrain Based Enterprises\u003c\/em\u003e offers a unique synthesis of intelligent thought fused with pragmatic and pithy insights on the art and discipline of leading enterprises, where intelligence, ideas and innovation are the currencies of Sustainable Coopetive Advantage (SCA). \u003c\/p\u003e\u003cp\u003eFrom the first signs of intelligence through making axes and fire, we now have access to unprecedented powers of creation through the convergence of humanity and technology. Rapid and dramatic advances in our understanding of genomics, biotechnology, computing and robotics make it possible for us to create a better world or destroy what we have created. The author explores both sides of the Man-Machine dynamic so that you can choose wisely.\u003c\/p\u003e\u003cp\u003eExpressed clearly and concisely, this book is essential reading for busy people seeking to inform and illuminate themselves with a rich mixture of pragmatism, inspiration and wisdom. Featuring numerous micro case-ettes from enterprises ranging from biotechnology to banking and bots, \u003cem\u003eBrain Based Enterprises\u003c\/em\u003e grounds the ideas for people seeking to make the most of the Fourth Industrial Revolution.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45575684292846,"sku":"9781138036741","price":60.79,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/brain-based-enterprises-hardback","provider":"Book Land AU","version":"1.0","type":"link"}