{"product_id":"b2b-digital-marketing","title":"B2B Digital Marketing","description":"\u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003eB2B Digital Marketing\u003c\/em\u003e\u003c\/strong\u003e is a guide to digital marketing for B2B companies. It addresses how to use various digital marketing vehicles to market products and services to other companies. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThe book is divided into three sections:\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \n Planning, introduces the various digital marketing vehicles and discusses which vehicles are most appropriate for various aspects of B2B marketing–customer acquisition, sales conversion, and customer retention.  \u003c\/li\u003e\n \u003cli\u003e \n Execution, discusses each digital marketing vehicle (email marketing, search engine marketing, social media marketing, et al) in depth.  \u003c\/li\u003e\n \u003cli\u003e \n Measurement and Refocus, discusses how to measure B2B digital marketing performance, advises how to refocus efforts based on results, and presents possible future developments in B2B digital marketing.  \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThe Internet has long been an important component in business-to-consumer (B2C) marketing, enabling companies to market their brands and products directly to consumers. Business-to-business (B2B) companies are also looking to digital vehicles to enhance their marketing efforts, including everything from email and blog marketing to social media and mobile marketing. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eMarketing to businesses is much different from marketing to consumers, and B2B digital marketing is equally different from B2C web marketing. While most of the vehicles are the same, the way they are used are unique to B2B marketing.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286661288174,"sku":"9780132811637","price":30.08,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/b2b-digital-marketing","provider":"Book Land AU","version":"1.0","type":"link"}