{"product_id":"aus-pearson-mylab-marketing-instant-access-for-principles-of-marketing-global-edition","title":"(AUS) Pearson MyLab Marketing - Instant Access - for Principles of Marketing, Global Edition","description":"\u003cp\u003ePearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. \u003cbr\u003e \u003cbr\u003e Please note: The duration of access to a MyLab is set by your instructor for your specific unit of study. To access the MyLab you need a Course ID from your instructor. This product does not include access to the eText.\u003cbr\u003e \u003c\/p\u003e \u003cbr\u003e In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. \u003cstrong\u003e\u003cem\u003e Principles of Marketing\u003c\/em\u003e\u003c\/strong\u003e helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287122858222,"sku":"9781292341194","price":43.65,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/aus-pearson-mylab-marketing-instant-access-for-principles-of-marketing-global-edition","provider":"Book Land AU","version":"1.0","type":"link"}