{"product_id":"audience-relevance-and-search","title":"Audience, Relevance, and Search","description":"\u003cp\u003e\u003cb\u003eReal solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTake search optimization to the next level by providing the right content to the right user at the right time\u003c\/li\u003e\n \u003cli\u003eUp-to-the-minute guidance on \"writing for Google\" that reflects the latest changes to Google's algorithms\u003c\/li\u003e\n \u003cli\u003eNew techniques for defining keywords more effectively\u003c\/li\u003e\n \u003cli\u003eAuthored by IBM web pioneers with 45+ years of content and search optimization experience\u003c\/li\u003e\n \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286692483310,"sku":"9780137048229","price":42.3,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/audience-relevance-and-search","provider":"Book Land AU","version":"1.0","type":"link"}