{"product_id":"art-of-short-form-content-hardback","title":"Art of Short Form Content - Hardback","description":"\u003cp\u003eThe Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of\u003ci\u003e \u003c\/i\u003ecreating short form filmic content – a category which\u003ci\u003e \u003c\/i\u003eincludes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much\u003ci\u003e \u003c\/i\u003eanything else with a running time under five minutes.\u003ci\u003e \u003c\/i\u003eThough short form is an important part of the film industry, it\u003ci\u003e \u003c\/i\u003eis typically overlooked in books on the art of filmmaking.\u003ci\u003e The Art of Short Form Content \u003c\/i\u003efills this industry\u003ci\u003e \u003c\/i\u003evoid by answering the type of questions that working\u003ci\u003e \u003c\/i\u003eshort form content creators deal with every day. As\u003ci\u003e \u003c\/i\u003eCook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find:\u003c\/p\u003e\u003cp\u003e• Interviews with leading short form content creators\u003c\/p\u003e\u003cp\u003e• Details on how to create everything from a corporate piece to a Super Bowl spot\u003c\/p\u003e\u003cp\u003e• Strategies for how to quickly attract viewer attention to your content\u003c\/p\u003e\u003cp\u003e• Extensive information on how to best utilize the craft of film-making in an advertising context\u003c\/p\u003e\u003cp\u003e• A comprehensive companion website that can be found at www.focalpress.com\/cw\/cook\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45600550322414,"sku":"9781138910522","price":227.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138910522.jpg?v=1721473288","url":"https:\/\/bookland.com.au\/products\/art-of-short-form-content-hardback","provider":"Book Land AU","version":"1.0","type":"link"}