{"product_id":"applied-business-analytics","title":"Applied Business Analytics","description":"Bridge the gap between analytics and execution, and actually translate analytics into better business decision-making! Now that you've collected data and crunched numbers, Applied Business Analytics reveals how to fully apply the information and knowledge you've gleaned from quants and tech teams. Nathaniel Lin explains why \"analytics value chains\" often break due to organisational and cultural issues, and offers \"in the trenches\" guidance for overcoming these obstacles. You'll discover why a special breed of \"analytics deciders\" is indispensable for any organisation that seeks to compete on analytics… how to become one of those deciders… and how to identify, foster, support, empower, and reward others to join you. \u003cbr\u003e\n \u003cbr\u003e\n Lin draws on actual cases and examples from his own experience, augmenting them with hands-on examples and exercises to integrate analytics at all levels: from top-level business questions to low-level technical details. Along the way, you'll learn how to bring together analytics team members with widely diverse goals, knowledge, and backgrounds. Coverage includes: \u003cul\u003e \u003cli\u003eHow analytical and conventional decision making differ — and the challenging implications \u003c\/li\u003e\n \u003cli\u003eHow to determine who your analytics deciders are, and ought to be \u003c\/li\u003e\n \u003cli\u003eProven best practices for actually applying analytics to decision-making \u003c\/li\u003e\n \u003cli\u003eHow to optimise your use of analytics as an analyst, manager, executive, or C-level officer \u003c\/li\u003e\n \u003cli\u003eApplied Business Analytics will be invaluable to wide audiences of professionals, decision-makers, and consultants involved in analytics, including Chief Analytics Officers, Chief Data Officers, Chief Scientists, Chief Marketing Officers, Chief Risk Officers, Chief Strategy Officers, VPs of Analytics and\/or Big Data, data scientists, business strategists, and line of business executives. \u003c\/li\u003e\n \u003cli\u003eIt will also be exceptionally useful to students of analytics in any graduate, undergraduate, or certificate program, including candidates for INFORMS certification.\u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286729019630,"sku":"9780133481532","price":63.25,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/applied-business-analytics","provider":"Book Land AU","version":"1.0","type":"link"}