{"product_id":"anz-supplement-t-a-advert-promo","title":"ANZ SUPPLEMENT T\/A ADVERT \u0026 PROMO","description":"\u003cdiv\u003eAbout the author\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eDr Susan Dann is one of Australia’s most highly regarded scholars in the area of\u003c\/div\u003e\u003cdiv\u003esocial and ethical issues in marketing communications, which is why she was\u003c\/div\u003e\u003cdiv\u003erecruited to write the chapter ‘Evaluating the social, ethical and economic aspects\u003c\/div\u003e\u003cdiv\u003eof advertising and promotion’.\u003c\/div\u003e\u003cdiv\u003eDr Dann is currently the Head of Research at the National Seniors Productive\u003c\/div\u003e\u003cdiv\u003eAgeing Centre. Her area of research specialisation is in the non-traditional\u003c\/div\u003e\u003cdiv\u003eapplication of marketing tools and techniques—specifically in the public and\u003c\/div\u003e\u003cdiv\u003esocial sectors. Prior to taking up this position, she was Associate Professor\u003c\/div\u003e\u003cdiv\u003e(Marketing) at the Brisbane Graduate School of Business (QUT). Dr Dann has\u003c\/div\u003e\u003cdiv\u003epublished extensively in books, journals and magazines, and has co-authored a\u003c\/div\u003e\u003cdiv\u003enumber of books including Strategic Management (editions 3, 4 and 5), Strategic\u003c\/div\u003e\u003cdiv\u003eInternet Marketing (editions 1 and 2) and Introduction to Marketing, Marketing\u003c\/div\u003e\u003cdiv\u003eStrategy and Consumer Behaviour. She is a Fellow of the Australian Marketing\u003c\/div\u003e\u003cdiv\u003eInstitute, Certified Practising Marketing and a member of the Australian Institute\u003c\/div\u003e\u003cdiv\u003eof Company Directors.\u003c\/div\u003e","brand":"McGrawHill","offers":[{"title":"Default Title","offer_id":46693318131950,"sku":"9780074716106","price":54.96,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/anz-supplement-t-a-advert-promo","provider":"Book Land AU","version":"1.0","type":"link"}