{"product_id":"alternative-market-research-methods","title":"Alternative Market Research Methods","description":"\u003cp\u003eTraditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. \u003ci\u003eAlternative Market Research Methods: Market sensing\u003c\/i\u003e is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. \u003c\/p\u003e\u003cp\u003eThis book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eemotional scaling ;\u003c\/li\u003e \u003cli\u003ediscourse analysis;\u003c\/li\u003e \u003cli\u003econsumer ethnography;\u003c\/li\u003e \u003cli\u003esocial media networks;\u003c\/li\u003e \u003cli\u003enarrative and story telling;\u003c\/li\u003e \u003cli\u003egamification.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eWith a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45541510185198,"sku":"9781138843721","price":89.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138843721.jpg?v=1720111399","url":"https:\/\/bookland.com.au\/products\/alternative-market-research-methods","provider":"Book Land AU","version":"1.0","type":"link"}