{"product_id":"airlines-managing-to-make-money","title":"Airlines: Managing to Make Money","description":"\u003cp\u003eDrawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies.  Designed for a wide audience of aviation management students and professionals it acts as a linking text_x009d_, using a services management approach to integrate strategy, marketing, human resources management and operations.   Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry.  It is an unparalleled resource for students and airline managers alike.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44520073625838,"sku":"9781138381087","price":84.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138381087.jpg?v=1702032126","url":"https:\/\/bookland.com.au\/products\/airlines-managing-to-make-money","provider":"Book Land AU","version":"1.0","type":"link"}