{"product_id":"advocate-marketing","title":"Advocate Marketing","description":"\u003cp style=\"MARGIN: 0px\"\u003eToday, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals\/introductions, and assistance in securing renewals.\u003c\/p\u003e \u003cp style=\"MARGIN: 0px\"\u003e \u003c\/p\u003e \u003cp style=\"MARGIN: 0px\"\u003e\u003cb\u003e\u003cem\u003eAdvocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships\u003c\/em\u003e \u003c\/b\u003eshows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach. Barbara Thomas helps you make the business case, outlines the strategic requirements, and presents powerful best practices and case studies. You'll learn from the experience of recognised leaders in advocacy marketing, from Intel and Citrix to Sirius Decisions, Influitive, Reputation Advocates, Boulder Logic, and RO\/Innovations.\u003c\/p\u003e \u003cp style=\"MARGIN: 0px\"\u003e \u003c\/p\u003e \u003cp style=\"MARGIN: 0px\"\u003eMost important, Thomas introduces a systematic, five-step strategy for leveraging this powerful opportunity. You'll discover how to:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003e   \u003cdiv style=\"MARGIN: 0px\"\u003e    Build a complete strategic plan for advocate marketing   \u003c\/div\u003e \u003c\/li\u003e  \u003cli\u003e   \u003cdiv style=\"MARGIN: 0px\"\u003e    Define best-practice program processes and policies   \u003c\/div\u003e \u003c\/li\u003e  \u003cli\u003e   \u003cdiv style=\"MARGIN: 0px\"\u003e    Establish internal resources, team, organisations, and budgets   \u003c\/div\u003e \u003c\/li\u003e  \u003cli\u003e   \u003cdiv style=\"MARGIN: 0px\"\u003e    Choose and integrate the right technology and tools   \u003c\/div\u003e \u003c\/li\u003e  \u003cli\u003e   \u003cdiv style=\"MARGIN: 0px\"\u003e    Establish and apply the right KPI metrics and analytics   \u003c\/div\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp style=\"MARGIN: 0px\"\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286828372206,"sku":"9780134496054","price":43.61,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/advocate-marketing","provider":"Book Land AU","version":"1.0","type":"link"}