{"product_id":"advertising-paperback-softback","title":"Advertising - Paperback \/ softback","description":"\u003cp\u003eAdvertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's \u003cem\u003eAdvertising \u003c\/em\u003eoffers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eAdvertising\u003c\/em\u003e provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.\u003cbr\u003e\u003cbr\u003eWritten in an accessible and interesting style, \u003cem\u003eAdvertising\u003c\/em\u003e is the ideal introductory book for students of media, communication and journalism.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45565505634542,"sku":"9780415251266","price":62.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415251266.jpg?v=1720680306","url":"https:\/\/bookland.com.au\/products\/advertising-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}