{"product_id":"advertising-media-planning-paperback-softback","title":"Advertising Media Planning - Paperback \/ softback","description":"\u003cp\u003e• Unlike competing texts that place media planning within a marketing context, this textbook provides an integrated and holistic approach to the full media planning process from an agency perspective.• This is a new edition of a highly regarded and core adoptable textbook, fully updated with the most recent trends and examples in digital and global campaign planning, supported by mini-case studies, examples, and activities throughout.• Divided into four key parts and bite-sized chapters to suit programme delivery, with supporting online resources to aid lecture preparation.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44576288833774,"sku":"9781032192154","price":93.5,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/advertising-media-planning-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}