{"product_id":"advertising-language","title":"Advertising Language","description":"\u003cp\u003e\u003cem\u003eAdvertising Language\u003c\/em\u003e analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45588957757678,"sku":"9780415198356","price":80.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415198356.jpg?v=1721216621","url":"https:\/\/bookland.com.au\/products\/advertising-language","provider":"Book Land AU","version":"1.0","type":"link"}