{"product_id":"advertising-imc-principles-and-practice-global-edition-pearson-etext-olp","title":"Advertising \u0026 IMC: Principles and Practice, Global Edition -- Pearson eText (OLP)","description":"\u003cp\u003e\u003cb\u003eIncrease the relevancy and effectiveness of marketing communications\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eAdvertising \u0026amp; IMC: Principles and Practice\u003c\/i\u003e\u003c\/b\u003e presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, \u003ci\u003eAdvertising \u0026amp; IMC\u003c\/i\u003e uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications.\u003c\/p\u003e \u003cp\u003eAnd with a new author joining the team, the \u003cb\u003e11th Edition \u003c\/b\u003efeatures a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together - ensuring students are prepared to deal with the latest industry practices in their future careers.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003ca href=\"https:\/\/www.pearson.com\/en-au\/media\/iwzpncio\/9781292459493-toc.pdf\"\u003eDownload the detailed table of contents \u0026gt;\u003c\/a\u003e\u003c\/p\u003e \u003cp\u003e\u003ca href=\"https:\/\/www.pearson.com\/en-au\/media\/a5xclnwp\/9781292459493.pdf\"\u003ePreview sample pages from \u003cem\u003eAdvertising \u0026amp; IMC: Principles and Practice, Global Edition\u003c\/em\u003e \u0026gt;\u003c\/a\u003e\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287317237998,"sku":"9781292459493","price":56.71,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/advertising-imc-principles-and-practice-global-edition-pearson-etext-olp","provider":"Book Land AU","version":"1.0","type":"link"}